Three more refuse collection lorries carrying eye-catching health and wellbeing messages are taking to the roads of South Kesteven.
South Kesteven District Council’s fleet already includes a colourful collection of seven freighters taking awareness messages across the district.
Joining them will be lorries supporting three more major charities: Cystic Fibrosis Trust, Lincolnshire Domestic Abuse Specialist Service (LDASS) and Help For Heroes.
Each have been painted in the distinctive brand colours of the organisation whose messages they carry and were unveiled today (Monday 17 August) at the council’s newly opened waste and recycling depot on Turnpike Road in Grantham.
It’s a colourful demonstration of the council’s continuing commitment to promoting health awareness with each lorry on the road every week across the district.
Cllr Rhys Baker, Cabinet Member for Environment and Waste, said: “We set out three years ago on a mission to use our freighter fleet to carry highly visible health and wellbeing messages to residents
“We are delighted to launch these three new lorries to continue that mission. We now have ten freighters with wide-ranging messaging to appeal to different people. We get real interest and interaction from the public when they are out and about. That bodes well for our new lorries and how many people they will be helping.”
The council launched its first branded lorry in 2023, with a pink coloured freighter to raise awareness of breast cancer. The following year a blue freighter took to the roads with prostate cancer messaging.
Last year another five joined the fleet, carrying charity messaging for the Royal British Legion, Samaritans, Bowel Cancer UK, Kidney Research UK, and the Roy Castle Lung Cancer Foundation.
The council has worked closely with each charity to ensure the freighters carry clear, meaningful messages, with representatives welcoming the opportunity to raise awareness and signpost support across South Kesteven.
Kat Scaife, Head of Corporate Partnerships at Cystic Fibrosis Trust said: “We’re grateful to SKDC for the opportunity to raise awareness for everyone affected by cystic fibrosis.
“Cystic fibrosis is an incurable life-limiting, genetic condition affecting over 11,000 people in the UK. The Trust’s vital work for people affected by CF is only made possible by generous donations from supporters and collaborations with fantastic partners.”
Ann Canter, Senior Manager and Outreach Engagement Team Manager at LDASS, said: “This partnership allows us to bring lifesaving information directly into the community. For many survivors, knowing where to turn and knowing they will be believed can change everything. We’re grateful to be part of a project that helps make support more accessible to those who need it most.”
Dean Williams, Lincolnshire Community Fundraising Manager for Help For Heroes, said: “We’re really grateful to SKDC for giving us this opportunity to share our message with local residents.
“As a charity rooted in the community, it means a great deal to be able to remind people that life-changing support for our veterans is always here when they need it”.
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