Leading quality pet, wild bird food and accessories manufacturer, Henry Bell Wild Bird Care (www.henrybell.co.uk),has acquired an exclusive contract with one of the largest garden centre retail groups in the UK and Channel Islands, Blue Diamond Group. Henry Bell has reached an agreement to produce Blue Diamond’s wild bird food own label products as well as supplying its full wild bird care range.
As of this month (February 2021), Henry Bell will be producing and supplying Blue Diamond with own label products, including new bulk 12.55kg sizes in Garden Banquet, Gourmet Crumble,
.The full own label range for Blue Diamond comes in 100% recyclable packaging.
Additionally, the full range of Henry Bell Wild Bird Care products will be available at 37 nationwide Blue Diamond garden centres. Henry Bell products include Wild Bird Feeders, Feeding Stations, a Decorative Feeder Collection, Nest Boxes, a broad range of feeds including Seed Mixes, Straight Foods, Fat Balls and Suet Bites & Cakes, and the most recent addition, the Sterling Collection.
Tom Scribbins, Category Manager of Pets and Wild Bird at Blue Diamond: “It is an exciting time for us as we are growing our range of quality own label products.
“We are delighted that Henry Bell will be our partners in this next chapter for wild bird care at Blue Diamond. Henry Bell’s catalogue of bird food and feeders will sit alongside our own label and will complement each other perfectly.”
Thomas Lee, Managing Director of Henry Bell & Co: “We are delighted to be the primary wild bird care supplier for Blue Diamond. Henry Bell has a long heritage in producing private label wild bird food, so it’s a privilege to be partnering with Blue Diamond to provide their loyal customers with premium produce – both own label and our extensive Henry Bell Wild Bird Care range.”
Blue Diamond Group began in 1904 with the formation of the Fruit Export Company. It is now one of the UK’s largest and most prominent garden centre groups, with 37 centres throughout the UK and in the Channel Islands. The garden centres are regarded as some of the best in the country and have won many retail and restaurant awards.
Henry Bell one of Grantham’s oldest emplyers, has over 20 years’ experience in the bird food industry and has been pivotal in the growth of many private label wild bird food brands.
In 2019, the British, family-owned quality animal feed producer launched its own range.
Henry Bell Wild Bird Care offers 130 quality products that cater for every type of garden bird, all designed with health and wellbeing of birds in mind.
Henry Bell, of Dysart Road, has also made sustainable packaging a priority, with all their Wild Bird Food packaging being 100% recyclable whilst protecting the integrity of the elements inside each bag.
Their products are available nationwide in 400 garden centres and online, pet shops and other retailers.
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