Grantham firm supplies Yorkshire Garden Centres

Yorkshire Garden Centres customers will now have their choice of the very best Henry Bell
Wild Bird Care products as the brand becomes a leading category supplier for the Bradford-
based business, which operates six garden centres across North and West Yorkshire.

A comprehensive range of Henry Bell Wild Bird Care feeds, hardware and accessories will
be available at each of the company’s independent garden centres in Tong, Tingley, Otley
and Bingley, along with the York and Scarborough operations it acquired in February this
year.

Yorkshire Garden Centres is a new member of the Tillington Group, which is served by
Grantham-based Henry Bell as part of an exciting 12-month primary supplier contract for a
fourth consecutive year.

Plans are currently under way to merchandise the centres, with members of the Henry Bell
team working to roll out an attractive and effective shopping environment for customers.
“We are delighted to supply Yorkshire Garden Centres with our vibrant and extensive range
of products,” said Henry Bell Wild Bird Care Commercial Director Tony Clare.

“We have
some tremendous new additions, innovations and premium quality feeds to showcase in-
store, and we are confident that they will prove incredibly popular with both centre staff and
consumers.”

Phil Hemmings, Yorkshire Garden Centres Garden Sundries & Christmas Buyer added: “We
are looking forward to stocking the Henry Bell Wild Bird Care collection and can’t wait for the
merchandising re-lays to be completed. Henry Bell is a great brand with products that deliver
on both quality and value, and we are confident that they are going to prove extremely
popular with our customer base.”

Henry Bell Wild Bird Care was launched at the Dysart Road site in July 2019 by Henry Bell & Co, a leading animal feeds manufacturer since 1825. This exciting range features more than 200 products
catering for every type of garden bird, all designed with health and wellbeing of birds in mind.

The collection features high-quality wild bird feeds, including seed mixes, straights, fat balls
and suet bites, and accessories such as feeders, feeding stations, bird boxes and baths. All
packaging is 100 per cent recyclable as part of the company’s green credentials and
commitment to the environment.

Henry Bell Wild Bird Care products are available nationally
in garden centres, pet shops, country stores and other retailers. Henry Bell has also been
pivotal in the growth of many private-label wild bird food brands.