Richard House Care Home, situated in Grantham, has recently taken centre stage in Tanglewood’s collaboration with social media giant, Pubity, on the widely celebrated Old Friend Club campaign.
This innovative initiative bridges generational divides by celebrating the wisdom and vibrancy of older adults while connecting them with modern pop culture trends. Residents of Richard House have participated enthusiastically, sharing their life stories and engaging in activities that highlight their humour and vitality.
One particularly memorable moment featured Joan, a 105-year-old resident at Richard House, sharing her secret to a long life with the message: “Don’t be cruel, be cool!” Her warmth and wit captured hearts across social media, furthering the campaign’s mission to challenge stereotypes about senior living.
A Global Response
The response to Old Friend Club has been nothing short of extraordinary. Garnering over 350 million views and 4 million engagements across platforms since its launch, the campaign has touched hearts around the globe, spreading joy and admiration. Viewers have even gone the extra mile, sending letters and gifts to Tanglewood residents as heartfelt tributes to their wisdom and humour.
During the festive season, Pubity deepened this connection by creating a special Christmas wishlist for Tanglewood residents. From karaoke machines to signed memorabilia, these thoughtful gifts brought immense joy, filling the holidays with unforgettable moments of happiness and connection.
Bailey Greetham-Clark, the CEO and Founder of BeGreatFitness and host of Old Friend Club, expressed his heartfelt reflections on the campaign:
“Old Friend Club holds a truly special place in my heart. After years of working in social care and witnessing firsthand the incredible impact this sector can have, it’s become my personal mission to showcase its beauty and importance to the world. To bring this to life through such a powerful show is nothing short of a dream come true.
Sitting side-by-side with these remarkable residents—hearing their stories, sharing laughter, tears, and everything in between—feels like both an honour and a privilege. It still amazes me that I get to call this my job.”
A Movement to Redefine Senior Living
The Old Friend Club campaign has not only entertained millions but also reshaped perceptions of life in care homes. By showcasing residents’ stories and talents, it demonstrates that senior living is a time for growth, connection, and joy. Richard House’s participation underscores Tanglewood’s dedication to creating vibrant communities where residents thrive.
From heartfelt recollections to laughter-filled challenges, the campaign has shown that care homes are places of vitality and engagement. Richard House continues to lead by example, proving that age is no barrier to creativity or relevance.
A Community-Centric Approach
As Old Friend Club moves into 2025, more Tanglewood care homes across Lincolnshire are joining this inspiring initiative. With Pubity’s global platform and Tanglewood’s commitment to resident care, the campaign continues to show that creativity and connection have no age limits.
Tanglewood Care Homes remains dedicated to providing personalised, high-quality care. From short-term respite to specialised dementia support, their team works to ensure every resident feels at home. Richard House reflects this approach through tailored care plans and activities that promote well-being and community. Whether it’s yoga sessions or cinema nights, the home creates an environment where residents feel supported, valued, and engaged.
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