Grantham business wins primary supplier contract

Henry Bell & Co, a market leader in the world of animal feeds, has secured a 12-month
primary supplier contract for its Wild Bird Care Collection with the Tillington Group for a
fourth year running.

The agreement will see the full range of Henry Bell feeds, feeders and hardware on sale
throughout 41 nationwide garden centres, belonging to Tillington’s 11 independent member
companies, including Yorkshire Garden Centres, which will join the group in September.

“We are delighted to have renewed our contract with the Tillington Group at such an exciting
time,” said Henry Bell Wild Bird Care Commercial Director Tony Clare.

“We have just launched some fantastic new products and innovations, which we are confident will prove
extremely popular with both Tillington members and their customers.”

Henry Bell & Co Managing Director Thomas Lee added: “This is tremendous news and a
fantastic endorsement for our family business. Relationships with our fellow independents
really matter to us and we are looking forward to working with the Tillington Group once
again.”

Tillington Group Category Manager Ben Stevenson said: “The Henry Bell Wild Bird Care
Collection is a good fit for us with its extensive range of feeds and accessories. Our
customers have confidence in the brand and know that the products deliver both quality and
value. As a primary supplier, Henry Bell makes our life much easier with readily available
stock, great POS material and plenty of sales and merchandising advice when we need it.”