Wild bird and pet food producer, Henry Bell & Co, has opened a product showroom close to the company’s headquarters on Dysart Road.
It is one of the town’s oldest employers, having been established in 1825.
Retailers will be able to review Henry Bell’s full extensive range of products and POS solutions displayed in a retail environment.
Henry Bell Wild Bird Care launched in July 2019 with 120 wild bird care products.
The Grantham showroom will also allow retailers to review Constant Garden Collection, a new premium range of 60 faux plants for the home and garden.
Managing director Thomas Lee told Horticulture Week: “At Henry Bell we are focused on excellence. Our new product showroom has been designed with the retailer and consumer at heart.
“We wanted to provide retailers with the unique opportunity to review our extensive range of products, innovative displays and POS solutions in an unsurpassed retail execution.
“Henry Bell brands offer comprehensive core ranges and numerous opportunities to drive sales through volume and promotional activity across various key categories. Our showroom doors are now open, so we hope to host many existing and prospect retailers in the coming months.”
Henry Bell Wild Bird Care is available at Dobbies and independent garden centres, pet shops and retail outlets nationwide. Constant Garden Collection is available from garden centres and mainstream retail outlets.
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