Sleaford Mods, who have just finished a successful appearance at Glastonbury, announced details of third album ‘Key Markets’ ahead of its July 10 release.
Key Markets touches on “the delusion of grandeur and the pointlessness of government politics”, Grantham-born member Jason Williamson said in a statement.
The album, recorded in mid-late 2014, is named after a supermarket in Watergate, now the site of Lidl.
“My mum would take me there and I’d always have a large coke in a plastic orange cup surrounded by varnished wood trimmings and big lamp shades with flowers on them.
“Beige bricks with bright yellow points of sale and large black foam letters surrounded you and this is why we called the album ‘Key Markets’. It’s the continuation of the day to day and how we see it, the un-incredible landscape.”
The duo have streamed new album track ‘No One’s Bothered’ ahead of its release.
Williamson told NME the song is “partly a comment on the ongoing car crash that is human behaviour under capitalism, a fading sense of any connection or unified relationship with each other.” Alienation is almost accepted. Musically it reminds me of those early Meteors records, the more stripped version of Psychobilly that was happening around 81/82.”
The now Nottingham-based pair recently spoke out about their views on the UK election and their intentions for their music.
They have previously slammed the likes of Noel Gallagher and Kasabian for “betraying [their] roots” and saying nothing about the working class respectively, in the past. But in a new interview, they say they don’t consider themselves to be a working class band.
Speaking to the Independent, Andrew Fearn explained: “If it’s speaking to the working classes that’s great but that was not the intention.”
Frontman Williamson continued: “We’re not socialists, we’re not f***ing communists and we’re not Billy Bragg-ists. We’re just talking about what we’ve been through. And we’re doing it in a way that is just normal to ourselves.”
David Cameron also came under fire in the interview, with Williamson saying: “He’s not intelligent, he shouldn’t be in the job. Leaders shouldn’t really exist anyway but if anybody’s going to collect a group of people together and talk to them it certainly isn’t that tw*t. Do you know what I mean? He’s just got no backbone. He’s a wimp.”
Asked why he called the duo Sleaford Mods, he said: “I don’t know why I put it in the name, it sounded better than ‘Grantham Mods’, which doesn’t really roll,”
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