Independent boutique Kays of Grantham celebrated its partnership with SqWears Couture this week during an exclusive launch of the luxury label’s Diffusion Range.
The introduction of the new brand enables further choice for customers in and around Grantham whilst also providing affordable luxury at everyone’s doorstep.
The event welcomed Grantham councillors, customers as well as the Mayor who all expressed their interest in the brand and were keen to see feedback from local residents.
Sara Bird, Founder and CEO said: “After the success amongst the export market and social influencers at Pure London, it brings me great pleasure to introduce the collection to Kays of Grantham. Kay’s clientele have responded incredibly well to the SqWears, but have also connected with the concept of the brand; affordable luxury for women regardless of their shape or size.
“I’m a true believer of shopping locally so, to provide women good quality clothing right at their doorstep is a no brainer for SqWears Couture.
“I’d like to take this opportunity to thank Kays of Grantham for hosting a brilliant launch event, the evening was a fantastic way to gather like-minded individuals together whilst celebrating Grantham’s independent retailers.”
Kay Armitage, owner of Kays of Grantham, said: “It was a fantastic evening and the response from those who attended had been positive and described this new silhouette of fashion as a breath of fresh air.
“The response on social media has been overwhelming too and I look forward to seeing those who couldn’t make the official launch soon.”
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